Bryan Ellis - Virtual Real Estate Investing vs. Physical Real Estate Investing
A relatively new concept in the online world is “Virtual Real Estate Investing“. What is meant by “Virtual Real Estate Investing” ranges from online games like SecondLife (where real profit can be made) to the use of internet technologies to make normal real estate investors more profitable.
To separate fact from fiction, I asked Bryan Ellis of BryanEllis.com for comments. He’s the man many consider to be the father of this new form of investing.
Ellis says he adopted the term “virtual real estate investing” sometime before Y2K after he realized that making money online is conceptually very similar to making money with physical real estate.
An example of the similar nature of “virtual” and “physical” real estate Bryan Ellis likes to point out is the methods of making a profit from domain names compared to physical real estate. “There’s a huge difference between a website and a piece of real estate, but the ways you can profit from them are similar: ‘flipping’, rental/leasing, advertising sales, etc…all of these apply to both markets” he states.
The similarities really are obvious. Consider this: If you own a piece of real estate in a desirable neighborhood, your real estate has value because other people are interested in that location. Likewise, if you own a desirable domain name, others will find value in it because it serves their purposes. In either case, you could sell or lease the asset and turn it into cash.
In our next installment of this series on virtual real estate investing, Bryan Ellis will share the internet analogies to the physical concept of real estate development.
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Why Online Marketing Matters
at 4:22 pm on Thursday, 5 June 2008
Search engine marketing has boomed in recent years and statistics show that spending for online marketing is only going to continue to increase year after year. Several years ago the concept of running a website in conjunction with your “brick and mortar” store was seen as just another avenue to generate a handful more sales each year. Today, running a website is not only a great way to generate a considerable amount of new revenue, it is almost essential to the total marketing plan of your business.
Every day, millions of people go to the web for research, shopping, news, entertainment and more. Offline stores are heavily promoting their websites to their consumers in the isles and at the checkout stand as a means of building brand loyalty as well as shopping convenience. Marketing your website online can literally add thousands, hundreds of thousands and even millions of dollars into your business bank account.
As consumers turn to the web for a variety of reasons, planning the online marketing strategy of your website can help you tap into each of those avenues as a way to generate new traffic, more conversions, and a loyal customer base. Ignoring the potential of the web will only serve to give your competitors a substantial advantage in reaching your target market. Not investing appropriate time, money, or resources into the online marketing of your website is akin to handing your customers over directly to your competitors.
Let’s consider the success of Amazon.com. When you think of online bookstores, most people think of Amazon. Why is that? Why not BarnsandNoble.com or Borders.com? Ten years ago, when the web was in its infancy, yet growing in popularity, Jeff Bezos jumped into the online game with a bookstore of his own. He got his store online before Barnes and Noble and Borders and now runs one of the most successful marketplaces online: Amazon.com
Even today, as all national booksellers are selling their products online, they have not been able to overcome the online success of this one guy who started a bookstore in his basement. Here we are, ten years later, and there are still thousands of businesses that have still not built up their online presence. Many have websites, but very few are marketing their websites effectively. You may not become the next Amazon.com success story, but effective marketing of your website can add considerable coin to your purse.
Stoney deGeyter is president of Pole Position Marketing, a professional search engine marketing and optimization firm providing SEO services since 1998. Stoney is also a part-time instructor at the community College in Reno, Nevada where he resides as well as a moderator in the Small Business Ideas Forum. You can read his SEM blog at (EMP) E-Marketing Performance. You can email him with any questions at stoney@polepositionmarketing.com
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